Branding

I have always been a believer in working hard in silence, executing relentlessly, and picking the time to make your move. Next week is a...

Over the past two weeks, I’ve been asked by many of our luxury clients and luxury analysts what I think of the Jaguar relaunch. After the...

Since my post on Nike, I have had a lot of DMs asking about my favorite gear. We all know it’s not currently Nike. :) I would normally do...

5 years ago, I had a pair of Gortex trail running Nikes that I loved. Then Nike turned into more of a fashion brand - more concerned with...

What greets him is two quarters of declining sales and pressure to turn around a series of downward trends in revenue and loyalty. He...

Consumers are judging your brand based on their experiences with ALL brands. Not just your industry. Not just your “competitors”. They...

I was asked in session this morning what takes businesses from good to great. That is a complex question, but I highlighted the following...

They are an experience. Not an entity. The consumer data is clear, companies who have aligned their branding with their experiences are...