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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Modern Luxury


Creating Exceptional Customer Experiences for Rolex
Our firm was honored to design and implement the Customer Experience program for the largest ROLEX boutique in Europe and, last week,...
The AHA Group
Mar 261 min read


When Ultra-Luxury Falls Flat & What All Brands Can Learn From The Experience
This article contains my commentary from a recent Ultra-Luxury mystery shop retail experience in the US. This boutique was one of the...
The AHA Group
Mar 73 min read


The Luxury Market in Asia
The luxury market has been volatile over the past twelve months. While some brands are scratching their heads or swapping out leadership...
The AHA Group
Mar 72 min read


Disapointing Experiences with Luxury Hospitality
Of late, I’ve been massively disappointed with the experiences I have in “luxury” hospitality. Rant in-coming. (read to the end for the...
The AHA Group
Mar 72 min read


Many "Experts" Do Not Understand Modern Luxury
It’s rare that I read an article this contrary to modern luxury. I kept waiting to read commentary that wasn’t old-fashioned, outdated,...
The AHA Group
Jan 282 min read


The Essence of New Jaguar
Over the past two weeks, I’ve been asked by many of our luxury clients and luxury analysts what I think of the Jaguar relaunch. After the...
The AHA Group
Jan 282 min read


Our New One-Day Workshop "The Modern Luxury Transformation"
Impressing the Modern Luxury consumer has become harder and harder in the last 24 months. We see this manifest in consumer buying...
The AHA Group
Jan 282 min read


The Luxury Women Leaders Summit is This Week!
This week one of my favorite events is happening in NYC: The Luxury Women Leaders' Summit! Luxury Roundtable always pulls together bright...
The AHA Group
Jan 281 min read


“We Thought We Were Delivering Luxury Experiences..."
“We thought we were delivering luxury experiences, and 45 minutes later, we are tearing up our playbook and starting over.” I just...
The AHA Group
Jan 281 min read


The Future of Luxury: Think Big. Think Differently.
When a room full of powerhouse talent comes together with a passionate purpose, expect great things to happen! The last two days of high...
The AHA Group
Jan 281 min read


Experience is The New Battleground in Luxury
I love companies that invest in developing their talent and equipping everyone with the knowledge to build incredible experiences that...
The AHA Group
Jan 281 min read


The Future of Luxury Experience
Several months ago, I was asked to submit a forecast. Something commonplace in business, right? But this was not your typical financial...
The AHA Group
Jan 281 min read
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