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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Wow! Factor
Some Musings About The Importance of Manners.
This is one of the fastest ways to create a micro-wow moment. Most companies fail at it every day. And I haven't seen it discussed on...

The AHA Group
4 days ago1 min read


What do our Consulting Projects Look Like?
This week, I’ve been sitting in on Quarterly Business Reviews with our clients, and the customer impact results have been nothing short...

The AHA Group
May 272 min read


Recording Started!
What is being recorded? The launch of a WOW! Playbook for one of our luxury clients. This is the culmination of an 18-month project that...

The AHA Group
Jan 281 min read


What 5-star Luxury Hospitality Brands Do Right
There are a lot of 5-star luxury hospitality brands, and I have led guest and employee experience projects for many of them. There is a...

The AHA Group
Jan 282 min read


The Power of a Differentiated Experience
If you want to command a premium price for a commodity good, you MUST have a differentiated experience wrapped around that product...

The AHA Group
Jan 282 min read


Wow Moments, Memorable Experiences, and Unforgettable Adventures!
Day 1 of the California Self Storage Association Conference in Napa was a wonderful example of what it means to create an environment of...

The AHA Group
Jan 281 min read


We Completed Our 50th Service & WOW Experience Audit
We just completed our 50th Service and WOW Experience Audit, and over the next few posts, I will be highlighting some of the prominent...

The AHA Group
Jan 282 min read


Top Trends in Experience for 2024
Today, I am sharing my second of eight trends in Experience for 2024, and we are focusing on the new customer expectations around Wow...

The AHA Group
Jan 282 min read
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