The boardroom was full of smart, earnest people who genuinely believed they were delivering a world-class experience. Forbes Stars on the wall. Michelin Keys on the website. Standing ovations at the conference the week before. For most organizations, that is the destination. They were not wrong that they were good. They were wrong that good was enough. The client data I walked them through that morning told a different story. Not a dramatic one. A precise one. What their guests were actually...

“I’ve watched owner behavior in luxury branded residences for over two decades. The shift in the last twelve months is notable”, a CEO shared with me in a recent meeting. He wasn’t describing market softness. He was describing something more precise and more actionable. Today, a signed contract is now the beginning of the evaluation; it is no longer the end of it. Most luxury developers still think a sell-out is the finish line. At the UHNW level, it’s now the starting gun with...

Most people who follow me on LinkedIn know I am an American. However, far fewer know that I have spent much of my life living or working outside the United States. My earliest years were spent in Athens, Greece, where history is not studied it is lived. There is a continuity to daily life there that shapes your sense of what endures and what is fleeting. Greek and Lebanese were spoken in my home alongside English. From there, my life became deeply connected to the Middle East, where I lived...