ABOUT OUR FIRM
Built For Brands Serving The World's Most Powerful Clients
Serving ultra-high-net-worth (UHNW) clients is not a matter of refinement.
It is a matter of precision.
The AHA Group was built specifically for this market.
​
We design complete experience systems - architecture, rituals, service models, identity frameworks, and operational integration - that attract, retain and grow relationships with the most discerning clientele in the world.
Offices: Headquartered in Las Vegas, Nevada, USA, with three additional offices around the world.
Year Founded: 2022
-
Antonia J.A. Hock, Founder & President
-
Nicolas J. Orolin, Chief Delivery Officer
​
Executive Team: ​
-
Simon Banks, VP Consulting
-
Derek Armstrong, Director of Finance
-
Robert Kim, Director of Operations
-
Amir Ali, Director of Research
-
Rachel Smithson, Director of Human Resources
Number of Employees: 45+
Number of Clients: 300+
Industries Served: Ultra-Luxury Hospitality, Branded Residences, Private Aviation, Yachting, Private Clubs, Luxury Automotive, Wealth Management, Luxury Retail, Ultra-High-Net-Worth (UHNW) Ecosystems.
Antonia J.A. Hock
Founder & President of The AHA Group
Antonia Hock founded The AHA Group to redefine how experience creates market power for the world’s most discerning clients.
Formerly, The Global Head of The Ritz-Carlton Leadership Center, she expanded one of the most respected luxury education platforms globally and founded Marriott’s Performance Advisory unit, shaping experience strategy across its global luxury portfolio.
She spent a decade in senior leadership at Microsoft, leading large-scale transformations and directing the evolution of its worldwide services organization. That experience forged the performance standards and accountability that define her work with the world’s most demanding clients.
Today, through The AHA Group, she advises leading global houses and elite brands, including work with brands such as Rolex, on designing experience systems that protect reputation and drive long-term growth.
Her insights on luxury, leadership, and experience strategy are sought by The Wall Street Journal, Financial Times, Bloomberg, Forbes, and Esquire when deeper perspective is required.
She advises CEOs and boards on aligning experience strategy with revenue growth, retention, and long-term brand strength.
Nicolas J. Orolin
Chief Delivery Officer
An internationally recognized leader in organizational transformation, Nicolas brings global operational depth and cross-cultural perspective to the firm’s strategic work.
With an upbringing, education, and executive career that span Europe, North America, and Asia, he has led multinational enterprises at the highest levels, including serving as President of a global ERP organization and directing large-scale operations for a U.S. Fortune 50 company.
A creative and meticulous executive, his experience spans sales, product, technology, finance, and enterprise systems, and he holds seven technology patents that reflect his commitment to disciplined innovation and structural problem-solving.
His work within luxury and private wealth environments gives him a clear understanding of the discretion, precision, and performance standards required at the highest levels of client engagement.
He ensures that every experience architecture we design is supported by the leadership, structure, and operational strength required to sustain it.
Nick is a graduate of The University of Wales and Oxford University and conducted post-graduate research at The University of Cambridge.
​
Begin With a Conversation
Organizations contact The AHA Group to discuss how they can strengthen the experiences they create for affluent and ultra-high-net-worth clients. We invite that conversation.
Sometimes that work begins around a consulting engagement.
Other times it begins with a diagnostic, keynote, workshop, or advisory discussion.
​
We welcome your inquiry through our contact page or directly to William Andrews at williama@ahaexperience.com.