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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Audit


Humility > Hierarchy
I recently mystery shopped a well-known luxury brand wearing drugstore flip-flops. They treated me like I didn’t belong. And wow did I...

The AHA Group
Aug 61 min read


Our Customer Experience (CX) Audits.
Yesterday, we delivered a 90-page Customer Experience Audit Report to the leadership team of a major Auto Dealership Network. This client...

The AHA Group
Jul 132 min read


Experience-Centric Organizations Operate Differently than Others.
I see a lot of people discuss “Customer Experience” like it’s a bolt-on to what they already do. It’s the thing you do after you sort out...

The AHA Group
Apr 12 min read


When Ultra-Luxury Falls Flat & What All Brands Can Learn From The Experience
This article contains my commentary from a recent Ultra-Luxury mystery shop retail experience in the US. This boutique was one of the...

The AHA Group
Mar 73 min read


Insights From our CX Audit Practice
Through our CX Audit practice, we’ve learned a lot about the current state of customer experience across industries and geographies. What...

The AHA Group
Feb 172 min read


What Goes Into a 5-Star Service & Experience Audit?
How would your organization rank? We just completed our 54th audit, this time for a luxury automotive company seeking deep insight into...

The AHA Group
Jan 282 min read
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