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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Audit
Experience-Centric Organizations Operate Differently than Others.
I see a lot of people discuss “Customer Experience” like it’s a bolt-on to what they already do. It’s the thing you do after you sort out...
The AHA Group
Apr 12 min read
When Ultra-Luxury Falls Flat & What All Brands Can Learn From The Experience
This article contains my commentary from a recent Ultra-Luxury mystery shop retail experience in the US. This boutique was one of the...
The AHA Group
Mar 73 min read
Insights From our CX Audit Practice
Through our CX Audit practice, we’ve learned a lot about the current state of customer experience across industries and geographies. What...
The AHA Group
Feb 172 min read
What Goes Into a 5-Star Service & Experience Audit?
How would your organization rank? We just completed our 54th audit, this time for a luxury automotive company seeking deep insight into...
The AHA Group
Jan 282 min read
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