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What's New in the World of Experience
A collection of posts from our founder on all things experiential.


PART FOUR: Calling the Shot, Life Saving Choices, and Triumph (but not the one you think)
Making life-saving choices never stops when you are at high altitude. Every decision matters. I hadn’t thought about it quite that way...

The AHA Group
May 277 min read


The one industry that’s the reigning champion of SAMENESS
I’ve evaluated countless companies on their ability to stand out and innovate. Trust me, I’m a tough critic, but nothing stands out more...

The AHA Group
May 272 min read


Stop Chasing Loyalty.
It’s time to flip the script. This isn’t about your customer’s dedication to you. This is about your dedication to them. 👉 Knowing...

The AHA Group
May 271 min read


What do our Consulting Projects Look Like?
This week, I’ve been sitting in on Quarterly Business Reviews with our clients, and the customer impact results have been nothing short...

The AHA Group
May 272 min read


Thank you, Medallia!!
Thank you, Medallia for featuring my insights from the recent Entrepreneur Magazine article in Edition 51! Those Top 5% of executive...

The AHA Group
May 271 min read


Most customer facing employees are horrible storytellers.
Most customer facing (or patient facing, guest facing, client facing) employees are horrible storytellers. I see it every single day in...

The AHA Group
May 272 min read


Which brands to do think will disappear? Who is thriving?
This morning, I was a featured speaker for a CEO round table on the future of global luxury, and the conversation soon turned to what...

The AHA Group
May 272 min read


PART THREE: Death, Drama, Storms, and Risk: The Expedition Takes a Turn
I’ll start this blog post with one of the biggest lessons I learned on this expedition: You don’t need to be climbing Everest, K2, or...

The AHA Group
May 197 min read


PART TWO: Expedition Suits, Heavy Loads, and Comfort Culture
Mountaineering and climbing has a very strong and unique culture depending on where you do it. That might sound like an obvious...

The AHA Group
May 125 min read


Thank You!
I woke up this morning to learn that I have the #2 trending article on Entreprenuer.com, so THANK YOU for all the awesome DMs and...

The AHA Group
May 41 min read


95% of Businesses Fail at This One Thing
In my experience, less than 5% of executive teams exhibit the behaviors that I highlight in this article I authored for Entrepreneur....

The AHA Group
May 41 min read


Standing just shy of 21,000 feet on a knife-edge ridge is equal parts sobering and exhilarating.
Even more so when it’s -15F and you are in an unforecasted windstorm. And it’s the third time you’ve almost been blown off the mountain....

The AHA Group
May 42 min read


PART ONE: A Beginning, a Decision, an Unexpected Change, and a New Data Point
I didn’t climb the mountain that I had originally planned to climb on my expedition to the Andes. This mirrors lots of things in life....

The AHA Group
May 45 min read


It’s Always Nice to be Acknowledged for your Work
It ’s even better when it comes directly from your clients. Without our knowing, a group of our clients in the UK nominated us for a...

The AHA Group
Apr 91 min read


My Entire Ethos is Centered on Experiences
I design them professionally, I seek them personally, and I believe in their transformative power in business and in life. The best...

The AHA Group
Apr 92 min read


A Very Special "Thank You!"
I had a first a few weeks ago after delivering a keynote to Sonic Automotive. They surprised me with a “Thank You” that really blew me...

The AHA Group
Apr 91 min read


Segmenting Customers by Desires, Preferences, and Current and Aspirational Lifestyle Elements
Using age, spend, and demographic data to segment customers is very primitive. Yet, it’s still common place in lots of industries. If you...

The AHA Group
Apr 92 min read


Experience-Centric Organizations Operate Differently than Others.
I see a lot of people discuss “Customer Experience” like it’s a bolt-on to what they already do. It’s the thing you do after you sort out...

The AHA Group
Apr 12 min read


MY TOP 5 WELLNESS HACKS
I had a lot of DMs this weekend asking about how I balance hectic work / work travel with training for big mountains, so I put together...

The AHA Group
Apr 12 min read


A Big Week Ahead!
Next weekend, I leave to climb a 6,800m (22,831ft) peak on another continent. Am I nervous? You bet. But I like that feeling of the...

The AHA Group
Apr 12 min read
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