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What's New in the World of Experience
A collection of posts from our founder on all things experiential.


The AHA Group
Mar 73 min read
When Ultra-Luxury Falls Flat & What All Brands Can Learn From The Experience
This article contains my commentary from a recent Ultra-Luxury mystery shop retail experience in the US. This boutique was one of the...


The AHA Group
Mar 72 min read
In the next 60 days.....
..... I am climbing peaks on three continents and one of them is over 6,000m. Kilimanjaro is not one of them (for those who have asked)....


The AHA Group
Mar 72 min read
The Luxury Market in Asia
The luxury market has been volatile over the past twelve months. While some brands are scratching their heads or swapping out leadership...


The AHA Group
Mar 72 min read
Service and Experience are NOT The Same Thing.
When discussing customer experience in luxury and ultra-luxury, there’s one critical point that underscores everything, and it drives me...


The AHA Group
Mar 72 min read
Disapointing Experiences with Luxury Hospitality
Of late, I’ve been massively disappointed with the experiences I have in “luxury” hospitality. Rant in-coming. (read to the end for the...


The AHA Group
Feb 171 min read
It’s Almost Go-Time for The Mainstage Tomorrow!
This was originally planned as a 45-minute keynote, but after some great conversations with this client, we landed on 90-minutes instead...


The AHA Group
Feb 172 min read
Aaaah, Wrinkles.
My Friday training plan has a big wrinkle in it. Yeah. Wrinkles aren’t always fun, but they always have a positive – they present an...


The AHA Group
Feb 172 min read
Insights From our CX Audit Practice
Through our CX Audit practice, we’ve learned a lot about the current state of customer experience across industries and geographies. What...


The AHA Group
Feb 172 min read
The Way I Climb is also The Way I Work.
The mindset is exactly the same. The approach is exactly the same. Just like going from 2 hours to 39 minutes on the trail, today I get...


The AHA Group
Feb 171 min read
One Step at a Time.
Training for speed and agility in the mountains has been a big focus for me lately. I finished out this last week with a timed run that...


The AHA Group
Feb 171 min read
Big Moves Ahead!
I have always been a believer in working hard in silence, executing relentlessly, and picking the time to make your move. Next week is a...


The AHA Group
Feb 172 min read
Just Do It.
In March 2021, I decided to take up running again for the first time in two decades. My first run that year was one mile. Running along...


The AHA Group
Feb 22 min read
Scalability, Repeatability, Sustainability, and Consistency.
These aren’t the sexiest part of a CX program, but they are four of the key components that drive measurable success when used in...


The AHA Group
Feb 22 min read
Experience Playbooks
We build a lot of Experience Playbooks within our consulting practice. These are big bodies of work, usually upwards of 120 pages with...


The AHA Group
Feb 21 min read
Personalization is not the answer to everything.
I listened to a CEO give an interview today where he discussed personalization as if it - and it alone - creates a great experience. Is...


The AHA Group
Feb 22 min read
Intentions for 2025
This is the time of the year when many of us are setting our intentions for 2025. Me included. I see a lot of posts about not feeling...


The AHA Group
Feb 22 min read
What is one of the biggest mistakes companies make when focusing on customer experience?
They confuse service with experience. These CEOs can’t wait to tell me about the “experiences” they create for customers. They usually...


The AHA Group
Jan 282 min read
Many "Experts" Do Not Understand Modern Luxury
It’s rare that I read an article this contrary to modern luxury. I kept waiting to read commentary that wasn’t old-fashioned, outdated,...


The AHA Group
Jan 281 min read
Recording Started!
What is being recorded? The launch of a WOW! Playbook for one of our luxury clients. This is the culmination of an 18-month project that...


The AHA Group
Jan 281 min read
Lots of Things in Life Require Endurance.
“Endurance” is a word that I see most often used for athletics and not celebrated enough across the full spectrum of life. Yet, it is...
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