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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Customer Experience
Formula 1. Art Basel. Monaco.
Once mythic. Now manufactured. Ultra-luxury’s fatigue is showing. They’ve become the “holy trinity” of luxury activations: the default...
The AHA Group
Sep 14, 20252 min read
Elevating Tech's Global Executive Briefing Centers
When a Fortune 500 Tech CEO says his goal isn’t another product demo but to make customers question their own service standards, you know...
The AHA Group
Sep 14, 20252 min read
This luxury auto brand lost a million-dollar order. You’ll never believe why.
When brands believe their product alone can carry the experience, they’re already eroding the bond with the customer. It’s very dangerous...
The AHA Group
Sep 14, 20252 min read
What The Ultra-High Net Worth (UHNW) Really Want
I just spent a month speaking with 40 millionaires and billionaires and most luxury brands should be terrified. These are the clients...
The AHA Group
Aug 18, 20252 min read
The Two Silent Killers of Luxury
Luxury is facing its reckoning — and it’s not just about the economy. Two forces are quietly killing some of the world’s most iconic...
The AHA Group
Aug 18, 20252 min read
What Your Company's Emails Say About You
I can learn more about your brand from three of your emails than from your entire marketing portfolio. And for most companies, that’s not...
The AHA Group
Aug 18, 20252 min read
It's Always Nice to be Recognized!
Earlier this week, someone DM’d me a screenshot of a ChatGPT search result. It listed the Top 20 Luxury Travel Marketing & Guest...
The AHA Group
Aug 7, 20251 min read
It's All About The Story You are Telling
3 weeks on the road. 2 countries. 3 consulting clients. 2 keynotes. 1 executive retreat. 1 brand-new workshop (previewing now). 5...
The AHA Group
Aug 6, 20252 min read
Humility > Hierarchy
I recently mystery shopped a well-known luxury brand wearing drugstore flip-flops. They treated me like I didn’t belong. And wow did I...
The AHA Group
Aug 6, 20251 min read
Intensity isn’t a Personality Trait...
It’s a business advantage. In our work, we bring a deliberate urgency and precision that aligns strategy directly to execution. There’s...
The AHA Group
Aug 6, 20251 min read
No Second Chances.
What do trail running in bear country, and leading a luxury customer transformation, have in common? You don’t get a second chance to get...
The AHA Group
Aug 6, 20251 min read
It's Not What You Say. It's How You Make Your Customer Feel.
Most brands obsess over what they say. The best ones obsess over what people feel when nothing is being said. Let me show you what I...
The AHA Group
Jul 13, 20252 min read
Our Customer Experience (CX) Workshops
If your CX Workshop doesn’t change metrics, it’s just theater. Most CX workshops feel like a spa day for your team — inspiring,...
The AHA Group
Jul 13, 20251 min read
Scaling Luxury in East Asia
Scaling luxury in East Asia isn't about replication - it’s about reverence. We recently consulted for a high-end direct-to-consumer...
The AHA Group
Jul 13, 20252 min read
Our Customer Experience (CX) Audits.
Yesterday, we delivered a 90-page Customer Experience Audit Report to the leadership team of a major Auto Dealership Network. This client...
The AHA Group
Jul 13, 20252 min read
Creating Experiences is What We Do.
We work in the world of luxury and ultra-luxury often, and in the past 12-months I have seen more and more “experiences” in this space...
The AHA Group
Jul 13, 20251 min read
What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common?
What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common? 💥 They refuse to settle for “good...
The AHA Group
Jul 13, 20251 min read
Spot the Difference? Service, Hospitality & Experience
One of my favorite moments on stage is when I deliver a series of stories that highlight the difference between service, hospitality, and...
The AHA Group
Jul 13, 20251 min read
If you haven’t heard the term “world-building” you are probably doing CX all wrong.
Here’s the thing: most companies think about being “customer centric” as the goal. They obsess over their customer and try to build...
The AHA Group
Jul 13, 20252 min read
When I was 20 years old, I was on track to become a commodity trader on the Chicago Mercantile Exchange.
As part of the evaluation program, I was required to intern at a grain silo where I learned how to grade and buy corn and soybeans...
The AHA Group
Jul 13, 20252 min read
Begin With a Conversation
Organizations contact The AHA Group to discuss how they can strengthen the experiences they create for affluent and ultra-high-net-worth clients. We invite that conversation.
Sometimes that work begins around a consulting engagement.
Other times it begins with a diagnostic, keynote, workshop, or advisory discussion.
We welcome your inquiry through our contact page or directly to William Andrews at williama@ahaexperience.com.
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