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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Customer Experience


What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common?
What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common? 💥 They refuse to settle for “good...

The AHA Group
Jul 13, 20251 min read


Spot the Difference? Service, Hospitality & Experience
One of my favorite moments on stage is when I deliver a series of stories that highlight the difference between service, hospitality, and...

The AHA Group
Jul 13, 20251 min read


If you haven’t heard the term “world-building” you are probably doing CX all wrong.
Here’s the thing: most companies think about being “customer centric” as the goal. They obsess over their customer and try to build...

The AHA Group
Jul 13, 20252 min read


When I was 20 years old, I was on track to become a commodity trader on the Chicago Mercantile Exchange.
As part of the evaluation program, I was required to intern at a grain silo where I learned how to grade and buy corn and soybeans...

The AHA Group
Jul 13, 20252 min read


There is one thing that keeps killing off brands faster than anything else.
Cultural Irrelevance. It’s an expensive mistake, and it isn’t making the C-suite priority list often enough. Yet, it should be on every...

The AHA Group
Jul 13, 20252 min read


The one industry that’s the reigning champion of SAMENESS
I’ve evaluated countless companies on their ability to stand out and innovate. Trust me, I’m a tough critic, but nothing stands out more...

The AHA Group
May 27, 20252 min read


Stop Chasing Loyalty.
It’s time to flip the script. This isn’t about your customer’s dedication to you. This is about your dedication to them. 👉 Knowing...

The AHA Group
May 27, 20251 min read


What do our Consulting Projects Look Like?
This week, I’ve been sitting in on Quarterly Business Reviews with our clients, and the customer impact results have been nothing short...

The AHA Group
May 27, 20252 min read


Most customer facing employees are horrible storytellers.
Most customer facing (or patient facing, guest facing, client facing) employees are horrible storytellers. I see it every single day in...

The AHA Group
May 27, 20252 min read


Which brands to do think will disappear? Who is thriving?
This morning, I was a featured speaker for a CEO round table on the future of global luxury, and the conversation soon turned to what...

The AHA Group
May 27, 20252 min read


Thank You!
I woke up this morning to learn that I have the #2 trending article on Entreprenuer.com, so THANK YOU for all the awesome DMs and...

The AHA Group
May 4, 20251 min read


95% of Businesses Fail at This One Thing
In my experience, less than 5% of executive teams exhibit the behaviors that I highlight in this article I authored for Entrepreneur....

The AHA Group
May 4, 20251 min read


It’s Always Nice to be Acknowledged for your Work
It ’s even better when it comes directly from your clients. Without our knowing, a group of our clients in the UK nominated us for a...

The AHA Group
Apr 9, 20251 min read


My Entire Ethos is Centered on Experiences
I design them professionally, I seek them personally, and I believe in their transformative power in business and in life. The best...

The AHA Group
Apr 9, 20252 min read


A Very Special "Thank You!"
I had a first a few weeks ago after delivering a keynote to Sonic Automotive. They surprised me with a “Thank You” that really blew me...

The AHA Group
Apr 9, 20251 min read


Segmenting Customers by Desires, Preferences, and Current and Aspirational Lifestyle Elements
Using age, spend, and demographic data to segment customers is very primitive. Yet, it’s still common place in lots of industries. If you...

The AHA Group
Apr 9, 20252 min read


Experience-Centric Organizations Operate Differently than Others.
I see a lot of people discuss “Customer Experience” like it’s a bolt-on to what they already do. It’s the thing you do after you sort out...

The AHA Group
Apr 1, 20252 min read


Antonia J.A. Hock Selected as a "Top Advisor" for The Outlier Project
I've always believed in the power of "outlier" thinking. Challenging conventional thinking and embracing ideas born from diverse,...

The AHA Group
Mar 26, 20251 min read


Creating Exceptional Customer Experiences for Rolex
Our firm was honored to design and implement the Customer Experience program for the largest ROLEX boutique in Europe and, last week,...

The AHA Group
Mar 26, 20251 min read


When Ultra-Luxury Falls Flat & What All Brands Can Learn From The Experience
This article contains my commentary from a recent Ultra-Luxury mystery shop retail experience in the US. This boutique was one of the...

The AHA Group
Mar 7, 20253 min read
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