Transformation

Everyone’s talking about how to fix luxury. A new idea here. A bold new trend there. A carousel of “what brands should do next.” And look, there’s value in examining ideas and debating the future of the category. But here’s what I think every time I read one of those posts: Most of those voices have never been responsible for a nine-figure or larger P&L. They’ve never stood before a board and had to atone for a miss. They’ve never bet their job, and their reputation, on the o

It isn’t. Time is managed by gatekeepers. Attention is ungovernable by others, and that’s what UHNW clients protect most. In fact, across luxury, attention is the ultimate measure of engagement. And in an industry drowning in noise, we’re seeing the rise of luxury’s attention deficit. I once watched two moments unfold back-to-back at an art auction: 🔹 A $20 million painting crossed the block. The room barely blinked. A polite round of applause, and eyes went back to phones.

When a Fortune 500 Tech CEO says his goal isn’t another product demo but to make customers question their own service standards, you know...

What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common? 💥 They refuse to settle for “good...

This week, I’ve been sitting in on Quarterly Business Reviews with our clients, and the customer impact results have been nothing short...

I've always believed in the power of "outlier" thinking. Challenging conventional thinking and embracing ideas born from diverse,...

I have always been a believer in working hard in silence, executing relentlessly, and picking the time to make your move. Next week is a...

It’s rare that I read an article this contrary to modern luxury. I kept waiting to read commentary that wasn’t old-fashioned, outdated,...

Impressing the Modern Luxury consumer has become harder and harder in the last 24 months. We see this manifest in consumer buying...

What greets him is two quarters of declining sales and pressure to turn around a series of downward trends in revenue and loyalty. He...

I’ve been a bit quiet for the past couple of weeks because… I have been working alongside our clients and our teams at the firm to...