Leadership

A framework we recently built for a client serving the UUHNW segment ($300 million net worth and up) made one thing clear: a new type of connoisseurship has quietly become the new power language of luxury. Across demographics, including Gen Z, there is a rising intolerance for anything surface-level. The modern luxury client wants to own the depth behind what they choose: the origin, the engineering, the mind of the maker, and the purpose encoded in every detail. They are not

But Abu Dhabi will reveal who built the best team. All season long, the paddock has been aligned on one undeniable truth. McLaren built the superior machine: aero efficiency, tire-management range, high-speed stability. It is the most complete package on the grid and indeed sealed the constructor’s championship some weeks ago. But will it also deliver the driver’s title? Here is the truth going into this weekend. The driver’s championship in Abu Dhabi will not be decided by t

I can meet with a cross-section of your customer-facing employees for ninety minutes and know instantly whether you are as good as you think you are. These can be wealth managers, client advisors, flight attendants, front desk agents, or janitors. This week proved it again. I led an advisory session with ten top performers from a major brand. Three questions… then I let the room breathe. Listen. Probe. Watch the space between what they say and what they believe. And here is w

In every sector that touches the ultra-wealthy - money, mobility, influence, and experience - the ground has shifted. The playbook that once won admiration no longer earns access. Today’s ultra-wealthy clients don’t just buy excellence; they evaluate alignment. They measure fluency in their unspoken language: control, narrative, and belonging. And the imperative is growing: the global ultra-high net-worth (UHNW) population rose by 7.6% in 2023 alone, crossing 426,000 individu

Everyone’s talking about how to fix luxury. A new idea here. A bold new trend there. A carousel of “what brands should do next.” And look, there’s value in examining ideas and debating the future of the category. But here’s what I think every time I read one of those posts: Most of those voices have never been responsible for a nine-figure or larger P&L. They’ve never stood before a board and had to atone for a miss. They’ve never bet their job, and their reputation, on the o

... the intersection between rarity and relevance. Every era of luxury ends when its leaders fail to defend it. Every brand has edges: these define how far you’ll go for growth and what you’re willing to sacrifice to keep the brand’s core meaning intact. But most brands blur them. They democratize their icons. Dilute their voice for "relevance". They sacrifice genuine connection in the name of efficiency. And then they wonder why they are fading or struggling or simply becomi

... and still found three dawns to disappear into the mountains. Three solo days. Nearly 50 miles. More than 23,000 feet of vertical. Three to four summits each day. I like to stack nearby peaks and test both endurance and recovery. Instead of early meetings, I drove off-road to remote trailheads. No teams. No cameras. No noise. Just endurance meeting elevation. My favorite combination. I don’t climb for adrenaline. I climb for perspective: the same thing I chase in the work

Earlier this week, someone DM’d me a screenshot of a ChatGPT search result. It listed the Top 20 Luxury Travel Marketing & Guest...

Not a boardroom or a breakout session. Montana. Mountains. And a leadership team that was burned out. Their CEO called me and said: “We...

Earlier this year, a long-standing client reached out with a bold request: create an unforgettable experience for their high-potential...

What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common? 💥 They refuse to settle for “good...

It was unplanned, and they looked a little shocked, but they trusted the process and left. Why? I had a cohort of twenty-somethings...

I've always believed in the power of "outlier" thinking. Challenging conventional thinking and embracing ideas born from diverse,...

This week one of my favorite events is happening in NYC: The Luxury Women Leaders' Summit! Luxury Roundtable always pulls together bright...

I was asked in session this morning what takes businesses from good to great. That is a complex question, but I highlighted the following...

Big ideas, breakthrough moments, and strategic planning! January has been full of team retreats, executive off sites, and leadership...

When a room full of powerhouse talent comes together with a passionate purpose, expect great things to happen! The last two days of high...

Trying new things, taking risks, and challenging conventional thinking is a critical part of growth. Often, having new experiences is...

They are an experience. Not an entity. The consumer data is clear, companies who have aligned their branding with their experiences are...