top of page
What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Customer Service


Humility > Hierarchy
I recently mystery shopped a well-known luxury brand wearing drugstore flip-flops. They treated me like I didn’t belong. And wow did I...

The AHA Group
Aug 61 min read


Spot the Difference? Service, Hospitality & Experience
One of my favorite moments on stage is when I deliver a series of stories that highlight the difference between service, hospitality, and...

The AHA Group
Jul 131 min read


95% of Businesses Fail at This One Thing
In my experience, less than 5% of executive teams exhibit the behaviors that I highlight in this article I authored for Entrepreneur....

The AHA Group
May 41 min read


Lessons About Service Recovery
Last week, on my way back from client trips in Europe and Africa, British Airways could have been the hero of my entire trip. Instead,...

The AHA Group
Apr 12 min read


What is one of the biggest mistakes companies make when focusing on customer experience?
They confuse service with experience. These CEOs can’t wait to tell me about the “experiences” they create for customers. They usually...

The AHA Group
Feb 22 min read


I am one of those people, and I am not alone.
I will leave a brand I love if I have one bad experience. It does have to qualify as truly bad all around, but that’s enough for me to...

The AHA Group
Jan 281 min read


Some Sobering Statistics on Customer Service
What sobering statistics: Only 7% of American consumers believe their service interactions improved in the last year. 55% feel they have...

The AHA Group
Jan 282 min read


There is One 5-Star Service Skill That Separates Good from Great
Do you know what it is? The ability to anticipate needs and demonstrate it in EVERY interaction for EVERY customer. And the higher the...

The AHA Group
Jan 282 min read


10 Influential Women in Customer Service
73% of customer service agents are women! And 100% of customer service agents are a critical component of exceptional customer...

The AHA Group
Jan 281 min read


Great Service versus Creating Experiences
There is a HUGE difference between delivering great service and creating experiences. I see companies all the time that are delivering...

The AHA Group
Jan 281 min read


“We Thought We Were Delivering Luxury Experiences..."
“We thought we were delivering luxury experiences, and 45 minutes later, we are tearing up our playbook and starting over.” I just...

The AHA Group
Jan 281 min read
bottom of page
