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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Mindset


Expect Nothing. Appreciate Everything.
It’s taken me a long time to realize that this phrase unlocks my peace and helps me live with curiosity, self-reflection, and rhythm in my environment. Last weekend, I climbed alone and didn’t see another person all day (though I did spot some large mountain lion tracks at 10K feet). Sixteen miles round trip, cutting in untouched trail through dense snow that felt like cement. I turned back about a thousand feet below the summit. I didn’t bring the right safety gear this time

The AHA Group
6 days ago1 min read


I spent the last two-and-a-half weeks on international business travel....
... and still found three dawns to disappear into the mountains. Three solo days. Nearly 50 miles. More than 23,000 feet of vertical. Three to four summits each day. I like to stack nearby peaks and test both endurance and recovery. Instead of early meetings, I drove off-road to remote trailheads. No teams. No cameras. No noise. Just endurance meeting elevation. My favorite combination. I don’t climb for adrenaline. I climb for perspective: the same thing I chase in the work

The AHA Group
Nov 3, 20251 min read


Keep Showing Up.
Keep showing up. It’s not glamorous. But it is required. This picture was taken on a day I didn’t really feel like doing the work. I was...

The AHA Group
Aug 8, 20251 min read


Intensity isn’t a Personality Trait...
It’s a business advantage. In our work, we bring a deliberate urgency and precision that aligns strategy directly to execution. There’s...

The AHA Group
Aug 6, 20251 min read


I Don’t Chase Balance. I Chase Summits.
Before most people are awake, I’m pulling into the trailhead parking lot. It’s dark. The road is deserted. My coffee is steaming in the...

The AHA Group
Jul 13, 20251 min read


Ever been asked to do something totally outside your usual playbook?
Earlier this year, a long-standing client reached out with a bold request: create an unforgettable experience for their high-potential...

The AHA Group
Jul 13, 20252 min read


Stop Chasing Loyalty.
It’s time to flip the script. This isn’t about your customer’s dedication to you. This is about your dedication to them. 👉 Knowing...

The AHA Group
May 27, 20251 min read


A Big Week Ahead!
Next weekend, I leave to climb a 6,800m (22,831ft) peak on another continent. Am I nervous? You bet. But I like that feeling of the...

The AHA Group
Apr 1, 20252 min read


In the next 60 days.....
..... I am climbing peaks on three continents and one of them is over 6,000m. Kilimanjaro is not one of them (for those who have asked)....

The AHA Group
Mar 7, 20252 min read


Aaaah, Wrinkles.
My Friday training plan has a big wrinkle in it. Yeah. Wrinkles aren’t always fun, but they always have a positive – they present an...

The AHA Group
Feb 17, 20252 min read


The Way I Climb is also The Way I Work.
The mindset is exactly the same. The approach is exactly the same. Just like going from 2 hours to 39 minutes on the trail, today I get...

The AHA Group
Feb 17, 20252 min read


One Step at a Time.
Training for speed and agility in the mountains has been a big focus for me lately. I finished out this last week with a timed run that...

The AHA Group
Feb 17, 20251 min read


Intentions for 2025
This is the time of the year when many of us are setting our intentions for 2025. Me included. I see a lot of posts about not feeling...

The AHA Group
Feb 2, 20252 min read


Pushing Through Obstacles and Building Resilience
Yesterday, I hosted a call focused on pushing through obstacles and building resilience. During this call someone asked who inspires me...

The AHA Group
Jan 28, 20252 min read


Top Trends in Experience for 2024
Anyone with an interest in finance will be familiar with the classic formula of a P/E ratio to measure a company’s relative value. In our...

The AHA Group
Jan 28, 20251 min read


Hello, 2024
This is the time of the year when I start to set my intentions for 2024. Nothing feels quite as good as a fresh calendar full of...

The AHA Group
Jan 28, 20251 min read


Think. Differently.
Sometimes winning comes down to turning the accepted model on its head and thinking differently about the “right” answers. I was asked...

The AHA Group
Jan 28, 20252 min read


Every Mountain is Different, and Every Experience is Different.
Every time I summit a mountain, I never know what I will take away from that summit. Every mountain is different, and every experience is...

The AHA Group
Jan 28, 20252 min read
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