Events

Last week, I spent time inside a UUHNW private club that required a signed confidentiality agreement to enter. No video. No voice recording. No photography. No exceptions. Even the architecture was built for discretion, with both a main and private entrance. What struck me was not the policy. It was the absence. No phones. Not face down. Not half-hidden. Not checked between courses. Unseen for hours. I had not been in a truly phone-free environment in a long time, and the eff

We just wrapped up an Event Activation in Wealth Management for thirty-two UHNW+ millionaires and billionaires. Here is what made the event a standout… But first, let’s be honest: as we move into the holiday season, we are about to see a tidal wave of “luxury events” on LinkedIn. Beautiful rooms. Michelin-adjacent food. Acclaimed performers. Mood lighting that photographs well. But it all blends together: luxury theater without luxury psychology. In truth, UHNW events do not