Creating Exceptional Customer Experiences for Rolex
- The AHA Group
- Mar 26
- 1 min read
Our firm was honored to design and implement the Customer Experience program for the largest ROLEX boutique in Europe and, last week, this work finally came to life. Exclusive hospitality, artfully crafted experiences, and curated signature moments define a Rolex experience unlike any other in the world.
Rolex is one of the most recognized luxury brands in the world, and we weren’t chartered to just advance a luxury retail boutique experience. Watches of Switzerland Group PLC, the largest Rolex Authorized Retailer in the world, asked us to create an experience that would surpass all others in luxury retail.
We created a scalable hosting model that anchors the entire boutique operation, a 140-page Experience Playbook defining the ultimate in client delight, and a training program to empower and educate the team of fifty colleagues to deliver exceptional moments for every guest, every time.
Esquire magazine just published an extensive feature on the boutique opening - including a detailed review of our consulting work and program design.
It was a privilege to be selected to work with the world-class talent at Watches of Switzerland Group PLC to bring their aspirations to life: delivering an unequalled experience to Rolex fans, collectors, and clients in this most exquisite destination for ROLEX.