Employee Experiences Really Matter.

This is not just culture, not just your mission / vision / values, not just snacks or a nice break room. It is the actual specially crafted intentional experiences that you provide to your employees.

We just wrapped a consulting project focused on building a set of employee experiences that span a 12-month journey for a luxury brand. They wanted their employees to have the same experiences that they were asking them to create for customers. This CEO and leadership team are making an investment that is already allowing them to attract top talent away from their competitors.

So, what goes into building a series of meaningful, memorable, brand-defining employee experiences?

For this client, we focused on the following:

1.) Elevating the Ordinary: Taking the commonplace actions that happen in the corporate world and adding special luxurious, personal touches into them.

2.) Fostering a Sense of Personal Pride: Commemorating courage, creativity, and achievements in unexpected, beautiful, and elegant ways throughout the year. (This is not the commonplace corporate calendar of employee events).

3.) Creating Moments of Insight & Self-Discovery: Building meaningful moments that foster powerful personal insights and encourage self-discovery that enhance joy, capability, and sense of place.

4.) Growing Heartfelt Connections: Enhancing the bonds with the brand, each other, and the community by delivering experiences with authentic emotions and tangible benefits—beyond the expected.

Your employees drive the experiences for your customers and the best experiences are centered around human connection. So if you want to deliver a differentiated experience to customers, then it starts with cherishing and investing at the same level with your employees.