I've Been a Little Quiet (But Very Busy!)
- The AHA Group
- Jan 28
- 2 min read
I’ve been a bit quiet for the past couple of weeks because…
I have been working alongside our clients and our teams at the firm to deliver big transformations.
Today, I am starting a 5-week business trip to participate in the roll-out of four of these large consulting transformations.
Every one of these clients is landing a ground-breaking experience transformation that is organization-wide and touches every customer, employee, and leader.
Among these clients are some of the largest luxury and ultra-luxury brands in the world.
No matter what continent you are on, you would recognize their brands and their historic pedigrees. They are in different industries, but all are unsatisfied with the luxury and ultra-luxury status quo. They are aiming much higher and seeking to disrupt their space… which is uncommon for heritage brands.
We are also launching transformations with several high-growth, visionary brands that are already dominant in their markets and exceptionally profitable. Usually, these brands are content with their performance, but they are also aiming much higher. They are determined to set new experience benchmarks way beyond their industries.
Half of these transformations are in North America. Others cross continents and embrace ideas around exceptional experiences that reflect a global perspective. Desire for great experience is universal!
What do they all have in common? They all have visionary leaders who have the insight and courage to be at the tip of spear. They also understand that employees at every level need to co-create this work, or no one would buy into the change. They understand that the customer really, truly matters. And they understand that if you don’t create the future, you will be competing in someone else’s version of it.
So while it will be a month-plus of long days and little sleep, I’m really excited to engage such forward-thinking and progressive brands – at a time when many brands show us every day that they care little about their employee and customer experiences.