It's Always Nice to be Recognized!

Earlier this week, someone DM’d me a screenshot of a ChatGPT search result.

It listed the Top 20 Luxury Travel Marketing & Guest Experience Experts — and there I was, ranked at #1.

What makes this exciting isn’t the ranking.

I had no idea the list even existed.

But I do know this:

Customer Experience in luxury isn’t just evolving. It’s a boardroom-level priority.

I’m honored to be listed alongside brand visionaries, digital storytellers, and cutting-edge technologists. All are challenging the old definitions of luxury.

This list also signals something deeper (and very exciting):

It’s the signal that guest experience is finally being seen as a competitive weapon. Not just a service function. Not a fluffy version of a “wow moment”.

Because let’s be honest…

Some of the industry’s most sacred principles? They’re overdue for disruption.

And that’s the work we’re leading:

🔹 Reimagining legacy service frameworks

🔹 Building scalable models that drive EBITDA

🔹 Turning experience into a strategic weapon — not a soft skill

To the brands, teams, and leaders who’ve trusted me to shape this vision for them — thank you.

Luxury isn’t what it used to be.

And that’s exactly the point.