Our New One-Day Workshop "The Modern Luxury Transformation"

Impressing the Modern Luxury consumer has become harder and harder in the last 24 months. We see this manifest in consumer buying behaviors, consumer brand preferences, and ultimately in who wins and loses in earnings, revenue, and market share.

The winners are rapidly adapting - seeking to win share from competitors, grow wallet, and create passionate loyal fans who refer and repeat purchase.

With the announcement of the earnings miss from LVMH today, it is clear that no one in this space can afford to think they have it all figured out. No one can rely on heritage ideas, traditional luxury principles, or failing to show agility in response to rapid shifts in consumer behavior.

Over the past six months, our firm has delivered consulting projects focused on this transformation in the luxury space, and we have also taken our advisory intellectual property, our luxury forecasting, and our core strategy and tactics, and bundled them into a workshop for those seeking a one-day deep dive into luxury innovation.

What goes into a full day of The Modern Luxury Transformation Workshop?

💎 Making the Business Case & ROI: Why Luxury Experience is Great Business

💎 The Future of Luxury: Defining the Modern Luxury Experience

💎 Luxury Transformation Case Study: Ultra-Luxury Strategy, Roadmap, Implementation, Results

💎 The Modern Luxury Experience Foundation (Strategy & Execution I)

💎 Delivering Modern Luxury Experience at Scale (Strategy & Execution II)

This is geared to executive leaders, general managers, directors, and other leadership positions with direct accountability and impact to strategy and execution. Our firm delivers this worldwide with module adaptations for Asia & The Middle East.

The pace of change in consumer preferences and what it will take to be in front of market trends is high stakes - no one wants to be the brand left behind!