What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common?
- The AHA Group 
- Jul 13
- 1 min read

What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common?
š„ They refuse to settle for āgood enough.ā
š„ Theyāre not measuring success by high survey scores or industry norms.
š„ Theyāre asking harder questions - and inviting their people to build something bold.
Hereās a behind-the-scenes look at three client projects weāre currently deep into:
āļø Private Aviation
Survey scores looked great on paper. But the CEO wasnāt convinced.
We just delivered a 90-page Experience Audit that digs into whatās really going on - and how to go beyond luxury into unforgettable.
š Automotive Dealer Network
Rooted in legacy, but ready to evolve.
Weāre co-creating a WOW Playbook, with their employees(!), to inject fresh energy and redefine customer care on their terms.
š„ Regional Healthcare Practice
Their doctors needed more voice. And more support.
This Behavior Excellence initiative puts physician leadership, burnout care, and service excellence on the same playing field - for patients, medical colleagues, and themselves.
These clients have something in common:
Theyāre allergic to complacency.
They challenge their own data.
They co-create the future with their people.
This is what brave, human-centered transformation looks like.
Letās build more of it.




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