Consumer Behavior

Most brands obsess over what they say. The best ones obsess over what people feel when nothing is being said. Let me show you what I...

The luxury market has been volatile over the past twelve months. While some brands are scratching their heads or swapping out leadership...

I will leave a brand I love if I have one bad experience. It does have to qualify as truly bad all around, but that’s enough for me to...

Consumers are judging your brand based on their experiences with ALL brands. Not just your industry. Not just your “competitors”. They...