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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Customer Experience


What is Takes to Change the Game
“Customers will tell us what they want. If we just ask them.” I hear this a lot. While data on customer preferences and insight is...

The AHA Group
Jan 28, 20251 min read


Some Sobering Statistics on Customer Service
What sobering statistics: Only 7% of American consumers believe their service interactions improved in the last year. 55% feel they have...

The AHA Group
Jan 28, 20252 min read


The Power of a Differentiated Experience
If you want to command a premium price for a commodity good, you MUST have a differentiated experience wrapped around that product...

The AHA Group
Jan 28, 20252 min read


Consumers Judge Your Brand Based on ALL Their Experiences
Consumers are judging your brand based on their experiences with ALL brands. Not just your industry. Not just your “competitors”. They...

The AHA Group
Jan 28, 20252 min read


Nothing Fills My Tank in Life Like a New Experience.
Experiences are my fuel. But experiences are also the fuel for customers, employees, leaders, and companies. Once you start to think...

The AHA Group
Jan 28, 20251 min read


Wow Moments, Memorable Experiences, and Unforgettable Adventures!
Day 1 of the California Self Storage Association Conference in Napa was a wonderful example of what it means to create an environment of...

The AHA Group
Jan 28, 20251 min read


Transforming a Challenging Client....
Transforming an organization that services luxury consumers, yet does so through contract labor, and a mobile place of business, presents...

The AHA Group
Jan 28, 20252 min read


What Goes Into a 5-Star Service & Experience Audit?
How would your organization rank? We just completed our 54th audit, this time for a luxury automotive company seeking deep insight into...

The AHA Group
Jan 28, 20252 min read


There is One 5-Star Service Skill That Separates Good from Great
Do you know what it is? The ability to anticipate needs and demonstrate it in EVERY interaction for EVERY customer. And the higher the...

The AHA Group
Jan 28, 20252 min read


10 Influential Women in Customer Service
73% of customer service agents are women! And 100% of customer service agents are a critical component of exceptional customer...

The AHA Group
Jan 28, 20251 min read


We Completed Our 50th Service & WOW Experience Audit
We just completed our 50th Service and WOW Experience Audit, and over the next few posts, I will be highlighting some of the prominent...

The AHA Group
Jan 28, 20252 min read


Great Service versus Creating Experiences
There is a HUGE difference between delivering great service and creating experiences. I see companies all the time that are delivering...

The AHA Group
Jan 28, 20251 min read


Top Trends in Experience for 2024
Anyone with an interest in finance will be familiar with the classic formula of a P/E ratio to measure a company’s relative value. In our...

The AHA Group
Jan 28, 20251 min read


Top Trends in Experience for 2024
Today, I am sharing my second of eight trends in Experience for 2024, and we are focusing on the new customer expectations around Wow...

The AHA Group
Jan 28, 20252 min read


Top Trends in Experience for 2024
Over the next three days, I’m sharing three of my top eight trends in Experience for 2024. Today, we are starting with “The Five-Star...

The AHA Group
Jan 28, 20251 min read


I Thrive on Creating Memories and Having Experiences.
I structure my personal life around the memories that I want to make and the experiences that I want to have. When I make decisions, I...

The AHA Group
Jan 28, 20251 min read


“We Thought We Were Delivering Luxury Experiences..."
“We thought we were delivering luxury experiences, and 45 minutes later, we are tearing up our playbook and starting over.” I just...

The AHA Group
Jan 28, 20251 min read


Technology Sector: Moving from Great Service to Exceptional CX
In the technology sector, the opportunity to transition from great service to exceptional customer experiences is enormous. Why is this?...

The AHA Group
Jan 28, 20251 min read


Reflecting on the "Reality Gap"
I was sitting here reflecting on a question that I was asked this week. What was the most memorable customer experience I have had with...

The AHA Group
Jan 28, 20251 min read


The Future of Luxury: Think Big. Think Differently.
When a room full of powerhouse talent comes together with a passionate purpose, expect great things to happen! The last two days of high...

The AHA Group
Jan 28, 20251 min read
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