WHAT'S NEW IN THE WORLD OF EXPERIENCE

A collection of posts from our founder on all things experiential

The AHA Group Update

There’s a Reason CEOs Call Us.

Our work shows up in annual reports, SEC filings, investor briefings, earnings calls, and analyst reports. Record performance. Revenue growth. Market expansion. Customer loyalty. Enterprise-wide transformation. Not claims we made. Direct evidence in the most important conversations that CEOs and CFOs lead. These are results our clients reported to shareholders, analysts, and the market, directly attributing the impact to our work. And year-over-year performance results that s

The AHA Group

Oct 62 min read

The evolution of buying behaviors and decision-making in HNW and UHNW markets.

Last week, the CFO of a multi-billion-dollar luxury brand dropped by a session I was teaching. He liked it so much, he cancelled all of his afternoon meetings to stay to the end. The topic? The evolution of buying behaviors and decision-making in HNW and UHNW markets. Over six weeks of almost continuous work travel, I have delivered versions of this briefing to sales organizations across luxury retail, private aviation, wealth management and luxury automotive. And I keep comi

The AHA Group

Aug 182 min read

From July 9-17, I will be in Milan

From July 9-17, I will be in Milan and the surrounding region with members of our executive leadership team working with our clients in the luxury and ultra-luxury retail and hospitality sectors. These organizations are making decisions that will shape client engagement, brand relevance, and competitive position for years to come as they navigate an increasingly competitive luxury landscape. While our schedule is largely committed, we do have limited remaining capacity for a

The AHA Group

Aug 181 min read

Our firm is made up of 45 careers, 45 lives, 45 families, 45 ambitions, and 45 futures.

Our firm is made up of 45 careers, 45 lives, 45 families, 45 ambitions, and 45 futures. As a founder, I've always taken that responsibility seriously. I don't discuss it often, but our employee experience is intentionally designed to honor individuality and create exceptional work. Over the years, three beliefs have shaped many of the decisions inside our firm. 🔷 People Deserve Extraordinary Experiences 🔷 🔹 For major onsite engagements, we often rent homes where every team

The AHA Group

Aug 182 min read

The UHNW luxury client has changed faster in the last two years than in the previous ten.

The UHNW luxury client has changed faster in the last two years than in the previous ten. New wealth creators, generational transfer, entirely different expectations. The experience most organizations are delivering is not keeping pace with the change. The consequences for luxury brands relying on legacy experiences has never been more significant. Each of these five organizations below understood this and were already wrestling with that shift, in five different industries,

The AHA Group

Apr 122 min read

Last week, our firm was covered in Morningstar for our record year.

Last week, our firm was covered in Morningstar for our record year. Last year, we completed 87 consulting projects across four global offices with 45 professionals, and 60% of our revenue coming outside North America. We were named a Top 10 CX Consulting Firm in the US and Corporate LiveWire's Business Transformation Consultancy of the Year for the second consecutive year. And that is only the consulting business. It does not include our speaking, workshops, ICON Diagnostic (

The AHA Group

Apr 122 min read

#6 in the Top 10 CX Consulting Firms

The AHA Group was honored to be recognized by Digital Reference as one of the Top 10 Customer Experience Consulting Firms in the U.S. for 2025, coming in at Number 6. Last year, we completed over eighty engagements across industries where experience is not a nice-to-have, but a material driver of trust, reputation, and long-term value. This recognition was based on three things that matter deeply to us: 🔹 Measurable and impactful client outcomes-- not just theory 🔹 Sustaine

The AHA Group

Jan 271 min read

Four cities in four days.

The first week of January takes me to four cities in four days. Four active client engagements. That is how this year is opening for me. Not with reflection, but with continuation. Last year never really slowed down, and this year is already in motion. Over the past year, our firm ran over eighty engagements across four contents. The work spanned global enterprises, financial institutions, luxury and lifestyle brands in every category, UHNW platforms, private member organizat

The AHA Group

Jan 272 min read

Ready to Make Your UHNW Customer Experience Exceptional?

Our clients contact us with a distinct business challenge in mind - how can they strengthen the experiences they deliver to their affluent and UHNW customers, better prepare their people to engage their customers, or simply how to win and retain more UHNW customers.

Sometimes that work begins with a consulting engagement. Other times, it is a one-day executive facilitation session, sales training, wealth briefing, or an UHNW keynote.

We welcome your inquiry through our contact page or directly to William Andrews at williama@ahaexperience.com.

Elevate The Experience