Big Moves Ahead!

I have always been a believer in working hard in silence, executing relentlessly, and picking the time to make your move. Next week is a week with a big move in it.

Sun Tzu’s Art of War is one of the books that I keep in my regular book stack, and my old faithful copy is dog-eared and annotated. When I think of planning, I think of Sun Tzu.

Six months ago, we started laying groundwork for what is about to come, and it’s been a global journey of expansion, discovery, and refinement.

It’s no secret that my passion for experiences is at the heart of what drives me in all parts of my life. I fundamentally believe that the richest memories any of us will ever have will be rooted - not in the things we have -but in our experiences, which define who we are. But meaningful experiences don’t just happen. In life or in business. They need to be pursued, crafted, and delivered – thoughtfully and deliberately.

So please stay tuned for our big announcement, Tuesday, February 11th. Like Sun Tzu, it’s probably something you aren’t expecting – which makes it all the more exciting to share!