Experience is The New Battleground in Luxury
- The AHA Group
- Jan 28
- 1 min read

I love companies that invest in developing their talent and equipping everyone with the knowledge to build incredible experiences that move the needle.
That is why I am thrilled to be opening The Keller Williams Luxury Symposium this Sunday morning.
I’ll be sharing my vision and forecast of the future of luxury experience, and I can’t wait to welcome all of the Keller Williams’ Luxury Agents from across the country to this tremendous event. Together, we are going to have an experience full of immersion, luxury activations, and thought leadership built to inspire and designed to implement!
Experience is the new battleground in luxury. Meeting the expanding expectations of discerning clients around the experiences they will receive is critical to capturing their spend. We will take the first hour of our day not only to discuss what is happening with luxury experience, but also what it will take to activate this vision.
Top performers know they can never stand still or rest on their laurels, and luxury clients are now seeking so much more than ever before!