The Growth in Branded Residences

The branded residence sector is projected to exceed $1 trillion in value globally by 2030. This is no longer just a real estate category. It is becoming one of the most important luxury experience categories in the world.

I’m honored to join the judging panel for the inaugural Global Branded Residence Awards, hosted by Boutique Hotel News, taking place this October in Dubai, alongside an extraordinary international panel representing some of the most influential names across luxury hospitality, automotive, design, and branded living, including Aston Martin and Kempinski Hotels.

Branded residences have become one of the most strategically important categories in luxury today. Our firm has spent years advising within this space across multiple markets, helping organizations navigate the increasing complexity of affluent and ultra-high-net-worth expectations, experience architecture, and long-term brand positioning.

I look forward to reviewing the projects and brands helping define the next era of branded living.