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WHAT'S NEW IN THE WORLD OF EXPERIENCE
A collection of posts from our founder on all things experiential
It's Not What You Say. It's How You Make Your Customer Feel.
Most brands obsess over what they say. The best ones obsess over what people feel when nothing is being said. Let me show you what I...
The AHA Group
Jul 13, 20252 min read
Our Customer Experience (CX) Workshops
If your CX Workshop doesn’t change metrics, it’s just theater. Most CX workshops feel like a spa day for your team — inspiring,...
The AHA Group
Jul 13, 20251 min read
Scaling Luxury in East Asia
Scaling luxury in East Asia isn't about replication - it’s about reverence. We recently consulted for a high-end direct-to-consumer...
The AHA Group
Jul 13, 20252 min read
I Believe in The Quiet Force of Strangers to Change Lives.
I see it constantly - in my work, on my travels, and at the edges of the world that I climb. Why do gifts from strangers stay with us...
The AHA Group
Jul 13, 20252 min read
Every Morning, This is How I Begin My Day.
It's my creative sanctuary, my grounding ritual, and the first win I lock in before the world starts spinning. It prepares me for the day...
The AHA Group
Jul 13, 20251 min read
Our Customer Experience (CX) Audits.
Yesterday, we delivered a 90-page Customer Experience Audit Report to the leadership team of a major Auto Dealership Network. This client...
The AHA Group
Jul 13, 20252 min read
Creating Experiences is What We Do.
We work in the world of luxury and ultra-luxury often, and in the past 12-months I have seen more and more “experiences” in this space...
The AHA Group
Jul 13, 20251 min read
Ever been asked to do something totally outside your usual playbook?
Earlier this year, a long-standing client reached out with a bold request: create an unforgettable experience for their high-potential...
The AHA Group
Jul 13, 20252 min read
If you don’t like whiskey, this post isn’t for you. Keep on scrolling.
It’s no secret that I like to climb mountains. Often that makes for long days, tough terrain, and fierce weather. When I am done with...
The AHA Group
Jul 13, 20252 min read
What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common?
What do a luxury airline, a family-run auto group, and a regional healthcare practice have in common? 💥 They refuse to settle for “good...
The AHA Group
Jul 13, 20251 min read
Spot the Difference? Service, Hospitality & Experience
One of my favorite moments on stage is when I deliver a series of stories that highlight the difference between service, hospitality, and...
The AHA Group
Jul 13, 20251 min read
Some Musings About The Importance of Manners.
This is one of the fastest ways to create a micro-wow moment. Most companies fail at it every day. And I haven't seen it discussed on...
The AHA Group
Jul 13, 20251 min read
If you haven’t heard the term “world-building” you are probably doing CX all wrong.
Here’s the thing: most companies think about being “customer centric” as the goal. They obsess over their customer and try to build...
The AHA Group
Jul 13, 20252 min read
When I was 20 years old, I was on track to become a commodity trader on the Chicago Mercantile Exchange.
As part of the evaluation program, I was required to intern at a grain silo where I learned how to grade and buy corn and soybeans...
The AHA Group
Jul 13, 20252 min read
There is one thing that keeps killing off brands faster than anything else.
Cultural Irrelevance. It’s an expensive mistake, and it isn’t making the C-suite priority list often enough. Yet, it should be on every...
The AHA Group
Jul 13, 20252 min read
PART FOUR: Calling the Shot, Life Saving Choices, and Triumph (but not the one you think)
Making life-saving choices never stops when you are at high altitude. Every decision matters. I hadn’t thought about it quite that way...
The AHA Group
May 27, 20257 min read
The one industry that’s the reigning champion of SAMENESS
I’ve evaluated countless companies on their ability to stand out and innovate. Trust me, I’m a tough critic, but nothing stands out more...
The AHA Group
May 27, 20252 min read
Stop Chasing Loyalty.
It’s time to flip the script. This isn’t about your customer’s dedication to you. This is about your dedication to them. 👉 Knowing...
The AHA Group
May 27, 20251 min read
What do our Consulting Projects Look Like?
This week, I’ve been sitting in on Quarterly Business Reviews with our clients, and the customer impact results have been nothing short...
The AHA Group
May 27, 20252 min read
Thank you, Medallia!!
Thank you, Medallia for featuring my insights from the recent Entrepreneur Magazine article in Edition 51! Those Top 5% of executive...
The AHA Group
May 27, 20251 min read
Begin With a Conversation
Organizations contact The AHA Group to discuss how they can strengthen the experiences they create for affluent and ultra-high-net-worth clients. We invite that conversation.
Sometimes that work begins around a consulting engagement.
Other times it begins with a diagnostic, keynote, workshop, or advisory discussion.
We welcome your inquiry through our contact page or directly to William Andrews at williama@ahaexperience.com.
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