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WHAT'S NEW IN THE WORLD OF EXPERIENCE
A collection of posts from our founder on all things experiential
Most customer facing employees are horrible storytellers.
Most customer facing (or patient facing, guest facing, client facing) employees are horrible storytellers. I see it every single day in...
The AHA Group
May 27, 20252 min read
Which brands to do think will disappear? Who is thriving?
This morning, I was a featured speaker for a CEO round table on the future of global luxury, and the conversation soon turned to what...
The AHA Group
May 27, 20252 min read
PART THREE: Death, Drama, Storms, and Risk: The Expedition Takes a Turn
I’ll start this blog post with one of the biggest lessons I learned on this expedition: You don’t need to be climbing Everest, K2, or...
The AHA Group
May 19, 20257 min read
PART TWO: Expedition Suits, Heavy Loads, and Comfort Culture
Mountaineering and climbing has a very strong and unique culture depending on where you do it. That might sound like an obvious...
The AHA Group
May 12, 20255 min read
Thank You!
I woke up this morning to learn that I have the #2 trending article on Entreprenuer.com, so THANK YOU for all the awesome DMs and...
The AHA Group
May 4, 20251 min read
95% of Businesses Fail at This One Thing
In my experience, less than 5% of executive teams exhibit the behaviors that I highlight in this article I authored for Entrepreneur....
The AHA Group
May 4, 20251 min read
Standing just shy of 21,000 feet on a knife-edge ridge is equal parts sobering and exhilarating.
Even more so when it’s -15F and you are in an unforecasted windstorm. And it’s the third time you’ve almost been blown off the mountain....
The AHA Group
May 4, 20252 min read
PART ONE: A Beginning, a Decision, an Unexpected Change, and a New Data Point
I didn’t climb the mountain that I had originally planned to climb on my expedition to the Andes. This mirrors lots of things in life....
The AHA Group
May 4, 20255 min read
It’s Always Nice to be Acknowledged for your Work
It ’s even better when it comes directly from your clients. Without our knowing, a group of our clients in the UK nominated us for a...
The AHA Group
Apr 9, 20251 min read
My Entire Ethos is Centered on Experiences
I design them professionally, I seek them personally, and I believe in their transformative power in business and in life. The best...
The AHA Group
Apr 9, 20252 min read
A Very Special "Thank You!"
I had a first a few weeks ago after delivering a keynote to Sonic Automotive. They surprised me with a “Thank You” that really blew me...
The AHA Group
Apr 9, 20251 min read
Segmenting Customers by Desires, Preferences, and Current and Aspirational Lifestyle Elements
Using age, spend, and demographic data to segment customers is very primitive. Yet, it’s still common place in lots of industries. If you...
The AHA Group
Apr 9, 20252 min read
Experience-Centric Organizations Operate Differently than Others.
I see a lot of people discuss “Customer Experience” like it’s a bolt-on to what they already do. It’s the thing you do after you sort out...
The AHA Group
Apr 1, 20252 min read
MY TOP 5 WELLNESS HACKS
I had a lot of DMs this weekend asking about how I balance hectic work / work travel with training for big mountains, so I put together...
The AHA Group
Apr 1, 20252 min read
A Big Week Ahead!
Next weekend, I leave to climb a 6,800m (22,831ft) peak on another continent. Am I nervous? You bet. But I like that feeling of the...
The AHA Group
Apr 1, 20252 min read
The Importance of Giving Back
No matter where you are in the world, it can be tough to be a young person right now. The pressures, uncertainty, and complexity are...
The AHA Group
Apr 1, 20251 min read
Lessons About Service Recovery
Last week, on my way back from client trips in Europe and Africa, British Airways could have been the hero of my entire trip. Instead,...
The AHA Group
Apr 1, 20252 min read
During a recent client engagement, I asked an entire team of executives to leave the room
It was unplanned, and they looked a little shocked, but they trusted the process and left. Why? I had a cohort of twenty-somethings...
The AHA Group
Apr 1, 20252 min read
Antonia J.A. Hock Selected as a "Top Advisor" for The Outlier Project
I've always believed in the power of "outlier" thinking. Challenging conventional thinking and embracing ideas born from diverse,...
The AHA Group
Mar 26, 20251 min read
Creating Exceptional Customer Experiences for Rolex
Our firm was honored to design and implement the Customer Experience program for the largest ROLEX boutique in Europe and, last week,...
The AHA Group
Mar 26, 20251 min read
Begin With a Conversation
Organizations contact The AHA Group to discuss how they can strengthen the experiences they create for affluent and ultra-high-net-worth clients. We invite that conversation.
Sometimes that work begins around a consulting engagement.
Other times it begins with a diagnostic, keynote, workshop, or advisory discussion.
We welcome your inquiry through our contact page or directly to William Andrews at williama@ahaexperience.com.
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