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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Customer Experience


The Luxury Market in Asia
The luxury market has been volatile over the past twelve months. While some brands are scratching their heads or swapping out leadership...

The AHA Group
Mar 7, 20252 min read


Service and Experience are NOT The Same Thing.
When discussing customer experience in luxury and ultra-luxury, there’s one critical point that underscores everything, and it drives me...

The AHA Group
Mar 7, 20252 min read


Disapointing Experiences with Luxury Hospitality
Of late, I’ve been massively disappointed with the experiences I have in “luxury” hospitality. Rant in-coming. (read to the end for the...

The AHA Group
Mar 7, 20252 min read


It’s Almost Go-Time for The Mainstage Tomorrow!
This was originally planned as a 45-minute keynote, but after some great conversations with this client, we landed on 90-minutes instead...

The AHA Group
Feb 17, 20251 min read


Insights From our CX Audit Practice
Through our CX Audit practice, we’ve learned a lot about the current state of customer experience across industries and geographies. What...

The AHA Group
Feb 17, 20252 min read


Scalability, Repeatability, Sustainability, and Consistency.
These aren’t the sexiest part of a CX program, but they are four of the key components that drive measurable success when used in...

The AHA Group
Feb 2, 20252 min read


Experience Playbooks
We build a lot of Experience Playbooks within our consulting practice. These are big bodies of work, usually upwards of 120 pages with...

The AHA Group
Feb 2, 20252 min read


Personalization is not the answer to everything.
I listened to a CEO give an interview today where he discussed personalization as if it - and it alone - creates a great experience. Is...

The AHA Group
Feb 2, 20251 min read


What is one of the biggest mistakes companies make when focusing on customer experience?
They confuse service with experience. These CEOs can’t wait to tell me about the “experiences” they create for customers. They usually...

The AHA Group
Feb 2, 20252 min read


Many "Experts" Do Not Understand Modern Luxury
It’s rare that I read an article this contrary to modern luxury. I kept waiting to read commentary that wasn’t old-fashioned, outdated,...

The AHA Group
Jan 28, 20252 min read


Recording Started!
What is being recorded? The launch of a WOW! Playbook for one of our luxury clients. This is the culmination of an 18-month project that...

The AHA Group
Jan 28, 20251 min read


The Essence of New Jaguar
Over the past two weeks, I’ve been asked by many of our luxury clients and luxury analysts what I think of the Jaguar relaunch. After the...

The AHA Group
Jan 28, 20252 min read


Our New One-Day Workshop "The Modern Luxury Transformation"
Impressing the Modern Luxury consumer has become harder and harder in the last 24 months. We see this manifest in consumer buying...

The AHA Group
Jan 28, 20252 min read


My Nikes Used to Take Me on Epic Trail Runs
5 years ago, I had a pair of Gortex trail running Nikes that I loved. Then Nike turned into more of a fashion brand - more concerned with...

The AHA Group
Jan 28, 20252 min read


The Most Innovative Companies Start with CX
The most innovative companies in the world start with Customer Experience at the core of all they do. It's not a bolt-on or an...

The AHA Group
Jan 28, 20251 min read


A.I. and The Client Experience
A.I. can enhance client experiences. But it also has the potential to destroy them. I spend a lot of time building customer experiences...

The AHA Group
Jan 28, 20252 min read


Starbuck’s New CEO Started This Week
What greets him is two quarters of declining sales and pressure to turn around a series of downward trends in revenue and loyalty. He...

The AHA Group
Jan 28, 20251 min read


I am one of those people, and I am not alone.
I will leave a brand I love if I have one bad experience. It does have to qualify as truly bad all around, but that’s enough for me to...

The AHA Group
Jan 28, 20251 min read


What 5-star Luxury Hospitality Brands Do Right
There are a lot of 5-star luxury hospitality brands, and I have led guest and employee experience projects for many of them. There is a...

The AHA Group
Jan 28, 20252 min read


I've Been a Little Quiet (But Very Busy!)
I’ve been a bit quiet for the past couple of weeks because… I have been working alongside our clients and our teams at the firm to...

The AHA Group
Jan 28, 20252 min read
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