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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Modern Luxury
This luxury auto brand lost a million-dollar order. You’ll never believe why.
When brands believe their product alone can carry the experience, they’re already eroding the bond with the customer. It’s very dangerous...
The AHA Group
Sep 14, 20252 min read
What The Ultra-High Net Worth (UHNW) Really Want
I just spent a month speaking with 40 millionaires and billionaires and most luxury brands should be terrified. These are the clients...
The AHA Group
Aug 18, 20252 min read
The Two Silent Killers of Luxury
Luxury is facing its reckoning — and it’s not just about the economy. Two forces are quietly killing some of the world’s most iconic...
The AHA Group
Aug 18, 20252 min read
It's Always Nice to be Recognized!
Earlier this week, someone DM’d me a screenshot of a ChatGPT search result. It listed the Top 20 Luxury Travel Marketing & Guest...
The AHA Group
Aug 7, 20251 min read
Humility > Hierarchy
I recently mystery shopped a well-known luxury brand wearing drugstore flip-flops. They treated me like I didn’t belong. And wow did I...
The AHA Group
Aug 6, 20251 min read
No Second Chances.
What do trail running in bear country, and leading a luxury customer transformation, have in common? You don’t get a second chance to get...
The AHA Group
Aug 6, 20251 min read
It's Not What You Say. It's How You Make Your Customer Feel.
Most brands obsess over what they say. The best ones obsess over what people feel when nothing is being said. Let me show you what I...
The AHA Group
Jul 13, 20252 min read
Which brands to do think will disappear? Who is thriving?
This morning, I was a featured speaker for a CEO round table on the future of global luxury, and the conversation soon turned to what...
The AHA Group
May 27, 20252 min read
Creating Exceptional Customer Experiences for Rolex
Our firm was honored to design and implement the Customer Experience program for the largest ROLEX boutique in Europe and, last week,...
The AHA Group
Mar 26, 20251 min read
When Ultra-Luxury Falls Flat & What All Brands Can Learn From The Experience
This article contains my commentary from a recent Ultra-Luxury mystery shop retail experience in the US. This boutique was one of the...
The AHA Group
Mar 7, 20253 min read
The Luxury Market in Asia
The luxury market has been volatile over the past twelve months. While some brands are scratching their heads or swapping out leadership...
The AHA Group
Mar 7, 20252 min read
Disapointing Experiences with Luxury Hospitality
Of late, I’ve been massively disappointed with the experiences I have in “luxury” hospitality. Rant in-coming. (read to the end for the...
The AHA Group
Mar 7, 20252 min read
Many "Experts" Do Not Understand Modern Luxury
It’s rare that I read an article this contrary to modern luxury. I kept waiting to read commentary that wasn’t old-fashioned, outdated,...
The AHA Group
Jan 28, 20252 min read
The Essence of New Jaguar
Over the past two weeks, I’ve been asked by many of our luxury clients and luxury analysts what I think of the Jaguar relaunch. After the...
The AHA Group
Jan 28, 20252 min read
Our New One-Day Workshop "The Modern Luxury Transformation"
Impressing the Modern Luxury consumer has become harder and harder in the last 24 months. We see this manifest in consumer buying...
The AHA Group
Jan 28, 20252 min read
The Luxury Women Leaders Summit is This Week!
This week one of my favorite events is happening in NYC: The Luxury Women Leaders' Summit! Luxury Roundtable always pulls together bright...
The AHA Group
Jan 28, 20251 min read
“We Thought We Were Delivering Luxury Experiences..."
“We thought we were delivering luxury experiences, and 45 minutes later, we are tearing up our playbook and starting over.” I just...
The AHA Group
Jan 28, 20251 min read
The Future of Luxury: Think Big. Think Differently.
When a room full of powerhouse talent comes together with a passionate purpose, expect great things to happen! The last two days of high...
The AHA Group
Jan 28, 20251 min read
Experience is The New Battleground in Luxury
I love companies that invest in developing their talent and equipping everyone with the knowledge to build incredible experiences that...
The AHA Group
Jan 28, 20251 min read
The Future of Luxury Experience
Several months ago, I was asked to submit a forecast. Something commonplace in business, right? But this was not your typical financial...
The AHA Group
Jan 28, 20251 min read
Begin With a Conversation
Organizations contact The AHA Group to discuss how they can strengthen the experiences they create for affluent and ultra-high-net-worth clients. We invite that conversation.
Sometimes that work begins around a consulting engagement.
Other times it begins with a diagnostic, keynote, workshop, or advisory discussion.
We welcome your inquiry through our contact page or directly to William Andrews at williama@ahaexperience.com.
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