top of page
What's New in the World of Experience
A collection of posts from our founder on all things experiential.
Personal Experiences


I Don’t Chase Balance. I Chase Summits.
Before most people are awake, I’m pulling into the trailhead parking lot. It’s dark. The road is deserted. My coffee is steaming in the...

The AHA Group
Jul 131 min read


I Believe in The Quiet Force of Strangers to Change Lives.
I see it constantly - in my work, on my travels, and at the edges of the world that I climb. Why do gifts from strangers stay with us...

The AHA Group
Jul 132 min read


Every Morning, This is How I Begin My Day.
It's my creative sanctuary, my grounding ritual, and the first win I lock in before the world starts spinning. It prepares me for the day...

The AHA Group
Jul 131 min read


Ever been asked to do something totally outside your usual playbook?
Earlier this year, a long-standing client reached out with a bold request: create an unforgettable experience for their high-potential...

The AHA Group
Jul 132 min read


If you don’t like whiskey, this post isn’t for you. Keep on scrolling.
It’s no secret that I like to climb mountains. Often that makes for long days, tough terrain, and fierce weather. When I am done with...

The AHA Group
Jul 132 min read


Standing just shy of 21,000 feet on a knife-edge ridge is equal parts sobering and exhilarating.
Even more so when it’s -15F and you are in an unforecasted windstorm. And it’s the third time you’ve almost been blown off the mountain....

The AHA Group
May 42 min read


My Entire Ethos is Centered on Experiences
I design them professionally, I seek them personally, and I believe in their transformative power in business and in life. The best...

The AHA Group
Apr 92 min read


A Big Week Ahead!
Next weekend, I leave to climb a 6,800m (22,831ft) peak on another continent. Am I nervous? You bet. But I like that feeling of the...

The AHA Group
Apr 12 min read


The Importance of Giving Back
No matter where you are in the world, it can be tough to be a young person right now. The pressures, uncertainty, and complexity are...

The AHA Group
Apr 11 min read


Lessons About Service Recovery
Last week, on my way back from client trips in Europe and Africa, British Airways could have been the hero of my entire trip. Instead,...

The AHA Group
Apr 12 min read


Disapointing Experiences with Luxury Hospitality
Of late, I’ve been massively disappointed with the experiences I have in “luxury” hospitality. Rant in-coming. (read to the end for the...

The AHA Group
Mar 72 min read


It’s Almost Go-Time for The Mainstage Tomorrow!
This was originally planned as a 45-minute keynote, but after some great conversations with this client, we landed on 90-minutes instead...

The AHA Group
Feb 171 min read


Nothing Fills My Tank in Life Like a New Experience.
Experiences are my fuel. But experiences are also the fuel for customers, employees, leaders, and companies. Once you start to think...

The AHA Group
Jan 281 min read
bottom of page