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WHAT'S NEW IN THE WORLD OF EXPERIENCE
A collection of posts from our founder on all things experiential


I Travel Over 150 Nights a Year
Right now, I am 10 days into a Europe work trip which has long days and lots of countries on the itinerary. That is a challenge when it...

The AHA Group
Jan 28, 20251 min read


A.I. and The Client Experience
A.I. can enhance client experiences. But it also has the potential to destroy them. I spend a lot of time building customer experiences...

The AHA Group
Jan 28, 20252 min read


Pushing Through Obstacles and Building Resilience
Yesterday, I hosted a call focused on pushing through obstacles and building resilience. During this call someone asked who inspires me...

The AHA Group
Jan 28, 20252 min read


Starbuck’s New CEO Started This Week
What greets him is two quarters of declining sales and pressure to turn around a series of downward trends in revenue and loyalty. He...

The AHA Group
Jan 28, 20251 min read


I am one of those people, and I am not alone.
I will leave a brand I love if I have one bad experience. It does have to qualify as truly bad all around, but that’s enough for me to...

The AHA Group
Jan 28, 20251 min read


High altitude solo adventures are a passion of mine.
When I have been out of the mountains for too long, I start to feel restless. I work a lot, and my work is also my passion, so I often...

The AHA Group
Jan 28, 20251 min read


What 5-star Luxury Hospitality Brands Do Right
There are a lot of 5-star luxury hospitality brands, and I have led guest and employee experience projects for many of them. There is a...

The AHA Group
Jan 28, 20252 min read


I've Been a Little Quiet (But Very Busy!)
I’ve been a bit quiet for the past couple of weeks because… I have been working alongside our clients and our teams at the firm to...

The AHA Group
Jan 28, 20252 min read


What is Takes to Change the Game
“Customers will tell us what they want. If we just ask them.” I hear this a lot. While data on customer preferences and insight is...

The AHA Group
Jan 28, 20251 min read


Some Sobering Statistics on Customer Service
What sobering statistics: Only 7% of American consumers believe their service interactions improved in the last year. 55% feel they have...

The AHA Group
Jan 28, 20252 min read


The Luxury Women Leaders Summit is This Week!
This week one of my favorite events is happening in NYC: The Luxury Women Leaders' Summit! Luxury Roundtable always pulls together bright...

The AHA Group
Jan 28, 20251 min read


The Power of a Differentiated Experience
If you want to command a premium price for a commodity good, you MUST have a differentiated experience wrapped around that product...

The AHA Group
Jan 28, 20252 min read


Consumers Judge Your Brand Based on ALL Their Experiences
Consumers are judging your brand based on their experiences with ALL brands. Not just your industry. Not just your “competitors”. They...

The AHA Group
Jan 28, 20252 min read


Nothing Fills My Tank in Life Like a New Experience.
Experiences are my fuel. But experiences are also the fuel for customers, employees, leaders, and companies. Once you start to think...

The AHA Group
Jan 28, 20251 min read


Wow Moments, Memorable Experiences, and Unforgettable Adventures!
Day 1 of the California Self Storage Association Conference in Napa was a wonderful example of what it means to create an environment of...

The AHA Group
Jan 28, 20251 min read


Transforming a Challenging Client....
Transforming an organization that services luxury consumers, yet does so through contract labor, and a mobile place of business, presents...

The AHA Group
Jan 28, 20252 min read


I always hope it’s hot. I hope it’s hard. I hope I struggle.
The opportunity to test my mind and body is something I relish, and one of the reasons that I love the mountains. For me, nothing is as...

The AHA Group
Jan 28, 20251 min read


What Goes Into a 5-Star Service & Experience Audit?
How would your organization rank? We just completed our 54th audit, this time for a luxury automotive company seeking deep insight into...

The AHA Group
Jan 28, 20252 min read


There is One 5-Star Service Skill That Separates Good from Great
Do you know what it is? The ability to anticipate needs and demonstrate it in EVERY interaction for EVERY customer. And the higher the...

The AHA Group
Jan 28, 20252 min read


10 Influential Women in Customer Service
73% of customer service agents are women! And 100% of customer service agents are a critical component of exceptional customer...

The AHA Group
Jan 28, 20251 min read
Begin With a Conversation
Organizations contact The AHA Group to discuss how they can strengthen the experiences they create for affluent and ultra-high-net-worth clients. We invite that conversation.
Sometimes that work begins around a consulting engagement.
Other times it begins with a diagnostic, keynote, workshop, or advisory discussion.
We welcome your inquiry through our contact page or directly to William Andrews at williama@ahaexperience.com.
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