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WHAT'S NEW IN THE WORLD OF EXPERIENCE
A collection of posts from our founder on all things experiential
It’s Almost Go-Time for The Mainstage Tomorrow!
This was originally planned as a 45-minute keynote, but after some great conversations with this client, we landed on 90-minutes instead...
The AHA Group
Feb 17, 20251 min read
Aaaah, Wrinkles.
My Friday training plan has a big wrinkle in it. Yeah. Wrinkles aren’t always fun, but they always have a positive – they present an...
The AHA Group
Feb 17, 20252 min read
Insights From our CX Audit Practice
Through our CX Audit practice, we’ve learned a lot about the current state of customer experience across industries and geographies. What...
The AHA Group
Feb 17, 20252 min read
The Way I Climb is also The Way I Work.
The mindset is exactly the same. The approach is exactly the same. Just like going from 2 hours to 39 minutes on the trail, today I get...
The AHA Group
Feb 17, 20252 min read
One Step at a Time.
Training for speed and agility in the mountains has been a big focus for me lately. I finished out this last week with a timed run that...
The AHA Group
Feb 17, 20251 min read
Big Moves Ahead!
I have always been a believer in working hard in silence, executing relentlessly, and picking the time to make your move. Next week is a...
The AHA Group
Feb 17, 20251 min read
Just Do It.
In March 2021, I decided to take up running again for the first time in two decades. My first run that year was one mile. Running along...
The AHA Group
Feb 17, 20252 min read
Scalability, Repeatability, Sustainability, and Consistency.
These aren’t the sexiest part of a CX program, but they are four of the key components that drive measurable success when used in...
The AHA Group
Feb 2, 20252 min read
Experience Playbooks
We build a lot of Experience Playbooks within our consulting practice. These are big bodies of work, usually upwards of 120 pages with...
The AHA Group
Feb 2, 20252 min read
Personalization is not the answer to everything.
I listened to a CEO give an interview today where he discussed personalization as if it - and it alone - creates a great experience. Is...
The AHA Group
Feb 2, 20251 min read
Intentions for 2025
This is the time of the year when many of us are setting our intentions for 2025. Me included. I see a lot of posts about not feeling...
The AHA Group
Feb 2, 20252 min read
What is one of the biggest mistakes companies make when focusing on customer experience?
They confuse service with experience. These CEOs can’t wait to tell me about the “experiences” they create for customers. They usually...
The AHA Group
Feb 2, 20252 min read
Many "Experts" Do Not Understand Modern Luxury
It’s rare that I read an article this contrary to modern luxury. I kept waiting to read commentary that wasn’t old-fashioned, outdated,...
The AHA Group
Jan 28, 20252 min read
Recording Started!
What is being recorded? The launch of a WOW! Playbook for one of our luxury clients. This is the culmination of an 18-month project that...
The AHA Group
Jan 28, 20251 min read
Lots of Things in Life Require Endurance.
“Endurance” is a word that I see most often used for athletics and not celebrated enough across the full spectrum of life. Yet, it is...
The AHA Group
Jan 28, 20251 min read
The Essence of New Jaguar
Over the past two weeks, I’ve been asked by many of our luxury clients and luxury analysts what I think of the Jaguar relaunch. After the...
The AHA Group
Jan 28, 20252 min read
A Couple of My Favorite Brands
Since my post on Nike, I have had a lot of DMs asking about my favorite gear. We all know it’s not currently Nike. :) I would normally do...
The AHA Group
Jan 28, 20252 min read
Our New One-Day Workshop "The Modern Luxury Transformation"
Impressing the Modern Luxury consumer has become harder and harder in the last 24 months. We see this manifest in consumer buying...
The AHA Group
Jan 28, 20252 min read
My Nikes Used to Take Me on Epic Trail Runs
5 years ago, I had a pair of Gortex trail running Nikes that I loved. Then Nike turned into more of a fashion brand - more concerned with...
The AHA Group
Jan 28, 20252 min read
The Most Innovative Companies Start with CX
The most innovative companies in the world start with Customer Experience at the core of all they do. It's not a bolt-on or an...
The AHA Group
Jan 28, 20251 min read
Begin With a Conversation
Organizations contact The AHA Group to discuss how they can strengthen the experiences they create for affluent and ultra-high-net-worth clients. We invite that conversation.
Sometimes that work begins around a consulting engagement.
Other times it begins with a diagnostic, keynote, workshop, or advisory discussion.
We welcome your inquiry through our contact page or directly to William Andrews at williama@ahaexperience.com.
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